Avocados From Mexico
Avocados From Mexico
Avocados From Mexico

How Do You Super Bowl?

Overview
Overview
Overview

How does a challenger brand with few resources hijack the world’s most watched sporting event? By winning the conversation of the game by feeding on the curiosity of those seeking to be entertained before, during and after the game. In creating a conspiracy-laden who done it thriller, audiences were engaged across all social media platforms, to include key performances by notable celebrities and influencers. The results generated a tidal wave of interest catapulting Avocados From Mexico to be the #1 brand talked about for the Super Bowl, and the most mentioned hashtag leading up to kickoff, during and post-game, outperforming powerhouse brands which had invested millions of dollars across the same time period. Moreover, campaign objectives were crushed as postgame (and for months following) the brand maintained the top ranking for purchase consideration, proving that powerful ideas which connect cultures deliver remarkable return on investment.

Testimonial
Testimonial
Testimonial