We developed a comprehensive digital campaign featuring actual Scouts in real-world Scouting scenarios, from learning how to direct a movie to saving a life. The campaign introduced - to a perpetually online audience - that more was possible with Scouts than they imagined. Not only did Scouting offer activities and adventures they'd never dreamed possible, but it could help give them the confidence to actually do them. The message - with Scouts, you can do that.
